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The E-Myth Revisited: Why Most Small Businesses Don't Work and
What to Do About It
by Michael E. Gerber
Paperback - 288 pages Updated edition (April 1995)
Harperbusiness; ISBN: 0887307280
Audio Cassette Abridged cassette edition (April 1995)
Harper Audio; ISBN: 0694515302
Book Description
Michael Gerber's The E-Myth Revisited should be required listening
for anyone thinking about starting a business or for those who have
already taken that fateful step. The title refers to the author's
belief that entrepreneurs—typically brimming with good but
distracting ideas—make poor businesspeople. He establishes
an incredibly organized and regimented plan, so that daily details
are scripted, freeing the entrepreneur's mind to build the long-term
success or failure of the business. You don't need an M.B.A. to
understand or follow its directives; Gerber takes time to explain
buzzwords and complex theories. Read in a clear and well-paced manner,
listening to The-E Myth is like receiving advice from an old friend.
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